ANTHONY JON SHERMAN
FOUNDER - PRINCIPAL
Tony Sherman saw an opportunity after 9/11 and entered the hotel business in 2003 with the acquisition of a Ramada Limited in Tucson, Arizona. After the management company he hired had failed to even create a brochure or place print ads (this was before the Internet was so important) he had no choice but to fire them after 3 months and take over himself. During the next 2 years, Terrapin significantly increased revenue and sold the property for 50% more than the original price paid. His second hotel was a Fairfield Inn, and Marriott International required him to hire an ‘approved’ management company. After 12 months of lackluster performance and failing scores, Tony formed Terrapin Management Corp. and was approved to manage his own property. Pretty soon that property scored in the top 10% percent in the system.
Since then, the breadth and staff of Terrapin has grown and we have owned and operated over 25 hotels throughout the country. We have built a staff of experienced hotel professionals to manage our properties and those of our partners and clients.
Prior to forming Terrapin Investments, Tony served as a General Partner of the Pegasus Group in Walnut Creek, California from 1992 to 1998. While there, he acquired and developed self-storage facilities across the United States with a combined value of over $200 million. Tony Sherman is married with two children and lives in Colorado. He is a 1989 graduate of the University of Michigan. He is also active in YPO.
Chief financial officer
Mardi Ketchum serves as Chief Financial Officer for Terrapin Investments and oversees all financial aspects for the company. Mardi brings an extensive 32 years in the high-end hospitality and development industry to Terrapin with a primary focus on finance and accounting.
Mardi began her career in hospitality with the Aspen Ski Company in the hotel operations division. In her 20 years with the Aspen Ski Company, she fulfilled a key role of overseeing the accounting departments at two of their properties: the 5 Star 5 Diamond Little Nell Hotel at the base of Aspen Mountain and The Snowmass Club. Prior to coming to Terrapin, Mardi spent 5 years as both an Accountant and Human Resources Manager for the luxury development company, Timbers Resorts. Her work at Timbers focused on luxury construction development projects at prime locations around the world.
Mardi currently lives in Houston, TX with her 7 sons.
Vice President OF OPERATIONS
Alex J. Cerda is the Vice President of Operations for Terrapin Investments and is responsible for the operational oversight of the existing hotel portfolio. His main role is to directly oversee each of the hotels and ensure operational excellence.
Alex has 15 years of experience in the hospitality industry and has held key positions as General Manager and Assistant General Manager with several leading hospitality management companies throughout the United States. During his tenure as General Manager, Alex won numerous awards including General Manager of the Year, Top Expense Control Performer, General Manager with highest IBFC percentage and various awards for Most Improved Extended Stay. Before being promoted to his current role, Alex was the General Manager of the Terrapin owned Homewood Suites in the Woodlands area of Houston, Texas. Alex grew the NOI substantially during his tenure and the property was sold at a 20% IRR in November 2012
regional vice president of operations
Garrett Meek is the Regional Vice President of Operations for Terrapin Investments and is responsible for the day to day Operations of the West Coast portfolio.
Garrett has over 10 years of hotel experience across multiple brands. Known for his diligence, drive and his quick ability to access the needs of both his clients and his team, Garrett has an immediate, positive, operational impact on his assigned hotels. Garrett takes a thoughtful approach, specific to client needs and works to exceed their expectations. Whether on the job or at home with his wife and two boys, Garrett believes that having a plan, and working the plan is the only way to reach your goals.
DIRECTOR OF REVENUE MANAGEMENT
Keith Elliott is the Director of Revenue Management for Terrapin Management Corp and is responsible for the revenue management of the existing hotel portfolio. His main role is to implement revenue management strategies and processes in our portfolio, in order to optimize and maximize revenues. Terrapin Management Corp is focused on achieving the highest profitability in revenues, including leading their markets in RevPar market share.
Keith has 26 years of experience in the hospitality industry and has held key positions as General Manager and Assistant General Manager with several leading hospitality management companies throughout the United States. During his tenure as General Manager, Keith achieved numerous awards including General Manager of the Year, Top Expense Control Performer, General Manager with the highest GOP percentage and award for the Most Improved Hotel. Before being promoted to his current role, Keith was the General Manager of the Terrapin Investments owned Hampton Inn and Suites in Charlotte, North Carolina. Keith grew the RevPar and NOI substantially during his tenure and the property was sold in November 2015 at which time Keith came onboard with the Terrapin corporate staff.
Director of Finance
Jen Herr came to Terrapin as Corporate Accounting, Implementation and Training Manager. Jen brings 7 years of hospitality and accounting experience to Terrapin Investments. Jen started her accounting career in the publication and radio industry. After moving to Florida she worked as the implementation and Training Specialist for M3 Accounting and Analytics. At M3, Jen worked with over 400 hotels assisting them on the transition to the M3 platform. Jen trained all the new GM's, accounting staff and maintained their accounting system.
Jen currently lives in Tampa, FL with Chorkie and two cats. In her free time, Jen loves to scuba dive, spearfish and kayak.